Last evening at Kultura in Toronto, the stylish line of comfort-wear known as Lazypants launched their highly acclaimed Spring/Summer 2013 Collection. Founded only recently in 2012 by Torontonian Adam Bledin, this line has already made a sweeping impact across Canada and South California. His inspiration? Being able to relax and enjoy any lifestyle in quality comfort without a hefty price-tag. He proudly states, “At the end of the day I am satisfied when the customer responds so well to the product, especially since they realize you do not need to spend outrageous amounts of money to be comfortable.” It’s no surprise that these luxurious pants and hoodie sets are quickly becoming a statement of style. With celebrities rocking them proudly like Ivanka Trump, Alec Baldwin, Down With Webster, UFC Fighter Mark Hominick, Martin Short, Emmanuelle Chriqui, and cast members from ‘Degrassi’ (to name a few), along with extensive media attention–the brand has successfully transformed ‘lazy’ into a sought after trend.
What to expect of Spring/Summer 2013? The rise of a few of the season’s hottest trends–neon and tie dyes! Take a look below at some of the excitement from the evening and more of the newest pieces from Lazypants.
Sponsors of the event included: Amsterdam 416 Beer, DJ Justin Barkie, Flasharilla, Goodlife Health Centre, Kultura, Magen Boys, SkinnyGirl Cocktails, smartwater, The Sweetest Tart, Uber, and vitaminwater.
All photos are courtesy of Matt Feinstein Photography.
Lazypants are currently available online at www.shoplazypants.com and across Canada at Holt Renfrew, Sporting Life, Hills of Kerrisdale, TNT and Showroom. The product is also available at Kitson across Southern California.