LISTEN UP LADIES! MAKE UP FOR EVER is launching their first ever OPEN CASTING CALL to find the next new face of their Unretouched Ad Campaign! Looking for a REAL woman to star in their next HD Complexion Advertisement, this Paris-based makeup brand is taking flawless skin to a whole new level. Away from the previous standard of digitally retouched imagery, this leading cosmetics company is providing the tools for women to achieve their perfect look for every occasion because real life is NOT retouched.
Their cutting-edge products and services include an Innovative Microsite, Customizable Complexion Kit & Unique Shade Finder Tool. With this high performance and interactive tool it is easy for any woman to always put her best face forward–both in front of the lens and away from it!
MAKE UP FOR EVER’S new HD Complexion Starter Kit ($89 Exclusive at SEPHORA) is THE ultimate tool box for perfecting your complexion. And what’s great about it is that you can personalize it to your ideal shade of HD Invisible Cover Foundation by using MAKE UP FOR EVER’S UNIQUE interactive Shade Finder tool that can be found at www.hd.makeupforeverusa.com/shadefinder. This best-selling HD Invisible Cover Foundation is available in 26 shades to match all skin tones and provides oil-free, medium-to-full-coverage that creates a soft-focus effect to soften lines and blur out imperfections!
The complete HD Complexion Starter Kit boasts four of MAKE UP FOR EVER’S most coveted products for achieving naturally flawless skin in three simple steps: Prep (with HD Microperfecting Primer, Cover (with HD Invisible Cover Foundation), and Finish (with HD Microfinish Powder and a Kabuki Brush). Combined, these products are designed to create a look that is so flawless in front of even the unforgiving HD video cameras, the need for retouching is virtually eliminated!
Personally, I love this kit! It’s primer goes on smooth and provides the base for the foundation leaving zero lines or creasing. The HD Invisible Cover Foundation is just like it’s name purports creating an instantly flawless look without feeling heavy or cakey. And finally, the powder sets the look and makes it last! Here is my “picture-perfect” Unretouched HD look!
So ladies the open casting call runs from JANUARY 2-FEBRUARY 1ST 2012–don’t miss this opportunity to have your face be featured as part of MAKE UP FOR EVER’S next UNRETOUCHED Ad Campaign. To enter, consumers are challenged to create a picture-perfect make up look and submit their photo through a dedicated microsite, www.hd.makeupforeverusa.com. All finalists’ photos will be featured in a photo album on the MAKEUPFOREVERUSA Facebook page. The winner will be announced on Facebook on February 9th, 2012, and then flown to NEW YORK CITY for her professional photo shoot! The casting call is open to all women age 18 and over residing in the U.S. and Canada.