Twice a year Schwarzkopf unveils their much anticipated Essential Looks Collection, stunning visuals inspired by the season’s hottest catwalk trends. For Spring/Summer 2013 it’s all about the “Colour Buzz” trend and revealing how colour has the power to actually transform appearance. From “White Angles” devoted to form and structure, “Electric Youth” embracing punk and grunge, “Glam Chic” showcasing modern luxury and seduction, and finally “Mono Mod” bringing back the playful 60s, you can up your style factor no matter what mood you’re in. But not only has Schwarzkopf created 4 gorgeous runway-inspired looks, they’ve also released their NEW Igora Royal–a MAJOR leap in terms of professional hair colour.
Imagine my excitement when I was asked to be one of the first to experience it, and done by the talented Essential Looks artist Joey Marchese no less.
But what’s new about the “new Igora Royal”?? Well, it lasts longer (50%!), won’t irritate your scalp due to the addition of high quality oils, provides 25% more vibrancy no matter the hair type, provides a true colour match, and leaves the GREATEST shine you’ve ever experienced. The picture below doesn’t even do it enough justice. Needless to say I was very pleased with my colour (Black as per usual) and I definitely noticed the difference. It’s worth the hype!
ESSENTIAL LOOKS FASHION SHOW
Next, I had the pleasure of witnessing the Spring/Summer 2013 Essential Looks Collection first-hand at the Schwarzkopf Professional Fashion Show. Part of the creative team that evening was TV personality and Celebrity Stylist Kim Vo (one of the most sought after colour experts in the world!), who presented his creative angle on the iconic Blonde trends. Take a look at pictures from the runway and finally the Essential Looks of the Season below 🙂
BC FIBRE FORCE available September 2013
This Fall, Schwarzkopf is introducing a new line of hair care called BC Fiber force which is designed to completely transform hair in 4-10 weeks. It promises 100% more strength and 95% less breakage–an intensive hair care regimen that provides the first ever optimal restoration for badly damaged hair. The line consists of a shampoo, conditioner, spray conditioner, and fortifying treatment (at a combined cost of less than $100 might I add). Who wouldn’t want the opportunity to re-build their precious locks? So be sure to save the date 😉